Ad campaigns

Conversion tracking

2 of 2 conversion actions are enabled and primary for a goal.

Campaigns without conversions

Every campaign that spent in the last 90 days recorded at least one conversion.

Search terms worth excluding

2 search terms spent $16.20 with no conversions. Review them as negative keywords.

Search demand reaching the account

About 136,715 auctions over 90 days (1519 a day) matched these keywords.

Search Partners

$53.00 of spend (5.4% of the total) went to Search Partners rather than Google Search, and none of it converted. Google can switch this network on by itself through auto-apply, so it is worth confirming it was a deliberate choice.

Ad strength

1 of 4 rated ads in serving campaigns are Poor or Average. Adding distinct headlines is the usual fix.

Keywords that have never served

5 of 11 keywords took zero impressions in 90 days.

Language targeting

Targeting English, but Germany (German) is targeted by location without the main language being targeted. Google matches language against the searcher's Google interface setting, not the language they type in, so these buyers are excluded even when they search in English.

Location targeting

4 locations targeted: United States, Germany.

Negative keywords

Only 10 campaign-level negative keywords. Thin negatives let budget go to the wrong intent.

Negatives blocking a live keyword

No negative keyword blocks a keyword that is still enabled.

Network settings

Search Partners is on for Search - Trail Running. Both are lower-intent inventory than Google Search, and Google can switch them on by itself.

Who changed the account

1 of 5 changes in the last 14 days were made automatically by Google, not by a person. Auto-apply recommendations are likely on. It cannot be switched off through the API, so it has to be turned off in the Google Ads interface under Recommendations.

Google's pending recommendations

search partners opt in (1). These change where ads serve or how they bid. Left undismissed they are the ones auto-apply would act on.

Counted conversion actions

One counted action: peakgear.io (web) purchase, 30-day click-through window.

Measurement-only actions marked primary

peakgear.io (web) size_guide_click looks like a page view or click event rather than a real enquiry, and is marked primary for a goal. Bidding trained on browsing buys visitors, not buyers.

Traffic from countries not targeted

2,740 impressions and $119.00 of spend came from people physically in Canada, India, countries the campaign did not target. Google can serve to someone outside the targeted area when their search shows interest in it. If those are researchers rather than buyers, the fix is presence-only location targeting.

Assets that never serve

4 of 14 assets are not linked to anything, so they have never served: Price Match, Loyalty Points, Gift Wrapping, Student Discount. They look fine in any list of assets and are invisible in every performance report, because they have no performance.

Asset coverage

Thin on callouts (3 of 4+), images (none). Assets take up more of the ad than the ad text does, and Google gives more room to accounts that supply them.

Budget runway

About 13 days of funding left: 2600.00 remaining against 200.00 a day of campaign budget.